As part of Ford's a big European product rollout, the automaker announced that the Edge crossover will make its way across The Pond in the near future.
Hot on the heels of the Mustang announcement, Ford has stated that the Edge and all-new EcoSportcrossovers will make their way to Europe. While you may be quite familiar with the Edge, the EcoSport is a compact crossover, first sold in Latin America. It has already been announced that the Fiesta-based SUV would be sold in India, and now it appears that it will come to Europe as well.
The EcoSport will slot in below the B-platform Ford Kuga (sister crossover to the Escape), which will enter the market first. The EcoSport will come within 18 months, and finally, the Edge will arrive as a "larger, more premium crossover."
According to Jim Farely, VP of global marketing at Ford, "The expanding European SUV market is a unique opportunity for Ford and lands right in our sweet spot." He went on to boast that "No other company can touch Ford's expertise, global portfolio and credibility when it comes to SUVs."
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