OFFICIAL NEWS: 2013 Jeep Grand Cherokee Trailhawk and Wrangler Moab Special Edition announced.

Jeep has lifted the lid on two new special editions for its lineup, both focused on energizing the brand's spiritual base of off-roading enthusiasts.

First up is a production version of the Grand Cherokee Trailhawk – an SUV first shown in concept form at Jeep's recent Easter Safari event in Moab, Utah. Available in both V6 and V8 powertrain configurations, the Trailhawk is easily recognizable as a rare bird via its signature appearance package. A black hood decal with red accent stripe dominates the front end, while 18-inch aluminum wheels, black headlamp buckets, gray grille surround, a rear light bar and signature badging complete the visual upgrades.

Of course, the Trailhawk is meant to be the functional front-runner for Grand Cherokee off-road prowess, too. The special edition GC comes standard with beefy, Kevlar-reinforced Goodyear Silent Armor all-terrain tires for sturdy, puncture-free trail driving. The Trailhawk also benefits from steel rock rails to keep its body safe. And, as befits the Jeep legend, a Quadra-Lift air suspension is in evidence, along with the standard Selec-Terrain traction control system, a rear electronic limited-slip differential for V8 models, a two-speed transfer case and much more.

Not to be outdone by the Grand Cherokee, the Jeep Wrangleris also getting some special edition love. The Wrangler Moab Special Edition starts life as a top-of-the line Wrangler Sahara, in both two- and four-door form, before it is fitted with some extra off-roading kit.

Functional upgrades for the Moab include the same Kevlar tires as on the Trailhawk, along with a standard Trac-Lok rear differential (an electronic locking rear diff is available, too), winch-ready bumpers, rock rails and 17-inch Rubicon alloy wheels. The Wrangler Moab has also been treated to a unique hood, black accents on the fuel filler cap and taillamps, a premium soft top and, of course, edition-specific badging.