Buick has done well for itself in the Chinese auto market, and now Ford Motor Company is hoping it can find a similar success by introducing Lincoln to the growing market. Starting during the second half of 2014, Lincoln will begin selling its cars in China through a dealer network that will deliver a personalized brand experience.
By the end of this decade, Lincoln says that the market for luxury cars in China will not only be larger than that of the United States, but it also expects this segment to account for around 2.7 million sales annually. Aside from Buick, other luxury brands doing well in China include Audi, BMW and Mercedes-Benz, and Lincoln hopes it can attract buyers looking to show off their wealth and enjoy cars specifically tailored to this market. While Lincoln is not elaborating on what kind of tailoring it plans to deliver, it could easily mean that the automaker is expecting to offer market-specific, long-wheelbase models as is the case with other luxury automakers on sale in China.
While it isn't clear which cars will be offered in the Chinese market, we can almost guarantee that the lineup will include the completely redesigned 2013 Lincoln MKZ. In addition to the Lincolns, Ford is also increasing its presence in China with the introduction of 15 new Blue Oval vehicles (and 20 new powertrains) by 2015. Ford is also investing into production facilities in China including five new plants which is expected to help it increase its global sales to eight million total units within the next few years.
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